Blinkit is an Indian online grocery delivery company that operates a quick-commerce platform, delivering groceries, household essentials, and a range of consumer goods to customers within minutes of placing an order. Headquartered in Gurugram, Haryana, the company is a subsidiary of Zomato Limited (now operating under the parent name Eternal Limited). It is among the leading players in India's quick-commerce sector, alongside competitors such as Swiggy Instamart, Zepto, and BigBasket's BB Now.
| Type | Subsidiary |
|---|---|
| Industry | Online grocery, quick commerce |
| Former name | Grofers |
| Founders | Albinder Dhindsa, Saurabh Kumar |
| Headquarters | Gurugram, Haryana, India |
| Parent | Eternal Limited (formerly Zomato Limited) |
| Country | India |
| Service | On-demand delivery of groceries and essentials |
The company was founded in December 2013 as Grofers by Albinder Dhindsa and Saurabh Kumar. Both founders had previously worked together at Cabify in India. Grofers initially functioned as a hyperlocal delivery network connecting customers with neighbourhood retailers, before transitioning to an inventory-led grocery model in subsequent years.
In December 2021, Grofers rebranded itself as Blinkit, reflecting its strategic pivot to a quick-commerce model focused on delivering orders within approximately ten minutes through a network of small fulfilment centres known as "dark stores".
Blinkit operates through a network of dark stores located in dense urban catchments, each serving a small geographic radius to enable rapid delivery. Orders are placed through the Blinkit mobile application and website, with delivery typically promised within ten to twenty minutes. The company sources products from manufacturers, distributors, and private-label partners, and its fleet of delivery riders fulfils orders from the nearest dark store.
Blinkit is widely credited with popularising the quick-commerce model in India. Its rebranding and ten-minute delivery proposition contributed to a broader shift in consumer expectations around grocery and convenience purchases in Indian cities. Following its acquisition by Zomato, the business became an important component of the parent group's diversification beyond food delivery, and quick commerce has emerged as a strategically significant vertical within the group's reporting.