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Dhani (company)

Overview

Dhani is an Indian financial services and digital platform company headquartered in India. It is associated with the Indiabulls group and operates in the consumer finance and digital health spaces, offering products that combine credit, payments and online services through a mobile application.

Key facts

Name Dhani
Type Financial services company
Country India
Industry Consumer finance, digital lending, healthcare technology
Parent group Indiabulls group
Primary channel Mobile application (Dhani app)

Background

Dhani emerged from the financial services arm of the Indiabulls group, which has historically operated across housing finance, consumer lending and real estate. The Dhani brand was developed as a consumer-facing digital platform, with operations distinct from the group's housing finance business. The company is part of a wider shift among Indian non-banking financial companies (NBFCs) towards app-based distribution of credit and allied services.

Products and services

  • Personal credit: Instant personal loans and a credit line product offered through the Dhani app.
  • Dhani OneFreedom Card: A subscription-based credit and transaction card linked to the Dhani credit line.
  • Dhani Pay: Payments functionality enabling users to transact at merchants and online.
  • Healthcare services: Online doctor consultations, pharmacy delivery and a healthcare subscription bundled with select credit products.
  • Investments: Distribution of stockbroking and related investment services through associated entities.

Operations

The company's services are delivered primarily through the Dhani mobile application, with onboarding and KYC carried out digitally. Lending activities are conducted through entities regulated by the Reserve Bank of India under the NBFC framework, while healthcare and pharmacy services are operated through related companies within the group.

Significance

Dhani is one of several Indian fintech-styled platforms that have sought to bundle credit, payments and lifestyle services into a single subscription model. Its evolution reflects broader trends in the Indian financial sector, including the digitisation of consumer lending, the growth of small-ticket credit and the convergence of finance with healthcare and e-commerce offerings.

References